THE LOYAL SUBJECTS COACHELLA (tiny) CAPSULE COLLECTION!

I started in music.  I played drums for nameless bands.  Seemingly forever.  But a "fun" forever.  Eventually, after a day of music fits and tantrums, I thought of an idea - "Let's create characters like the Lil' Homies but instead of 'Homies', they'll have Mullets.  I'll call them Mullet Heads!"  That's a good abbreviated and condensed way of describing how I plunged into this industry.  Music has always been my first love.  The arts.  The arts are my love.  But music permeates.  I still play, just not on stage.

I remember heading out to Indio a decade ago.  Even before that, I remember Pearl Jam playing the Polo Grounds.  It was an "F" You concert, flipping the bird to Ticket Master.  Pearl Jam escaped the long Ticket Master grasp and headed beyond their reach - thus the Polo Fields in Indio.  That show(s) proved that concerts worked at that location.  Cut a few years later (post Lollapalooza culture festival explosion), Goldenvoice - the genius micro promoter outfit which had a hand in every punk rock show extending from San Diego to Santa Barbara from the mid 80's on - held a concert in the desert.  It was amazing.  My friends and I had a great time.  For the next few years we named the show "Rock and Roll High School Reunion".  It seemed that every musician that I had met along the way (and vice versa) was at the show.  It was great.  It still is great.  Bigger.

All things being said, that feeling and those people were my family.  Those were amazing times.  That's why I jumped at the chance to have my own micro product offering in the famous Coachella Boutique.  A sure shot from the mainstage to the back of the venue.  Couldn't miss it if you tried.  

I knew that Joe Ledbetter would be the perfect fit (no pun intended) for the T-Shirt.  And he is.  Joe's mascot, Mr. Bunny pitches the perfect concert going narrative - a fun time, a little delirious and knocked off the planet.  Brilliant.  I then had the idea to create a map - like the ones at Disneyland.  Although I wanted to use the genius collage and "all things connected" universe as demonstrated by the brilliant Jon Burgerman.  He knocked it out of the park.  The poster is almost 6' wide and printed on archival paper (this one definitely goes up in a frame).  It's a true treasure map, illustrating famous facets of Coachella lore past and future.  Take a real close look.  There are some amazing nuggets that I'm sure a well versed Coachella-ite will recognize.  So that is where we stand.  Unfortunately, both pieces are only available at the show but fortunately, you'll have to go and have the time of your life to have access to them.  Not too bad a predicament. 

BURGER BUNNY INFLATABLE!

When I was a kid, maybe three or four years old, I had these full length heather blue Mickey Mouse Club pajamas (with footies and all - possibly even the trap door butt).  The "footies" had this rubber texture that adhered to the bottoms.  I guess three year olds need some good gripping traction.  All things being said, I had a matching inflatable Bop Bag, which was Mickey Mouse, and advertised the good ole' MMC.  I loved that bag.  It looked cool.  I loved the texture.  And it was fun to punch.  

Perhaps that's our fascination with these inflatables.  As Freud said, "Childhood Regression".  Better yet, perhaps it's more like Jeff Koons in nature.  Challenging perceptions of what is functional, mundane, obvious, interpretive - and what is art.  A physical piece, in a physical space, where the actual object itself incorporates an identity and oscillates energy.  I think it's both.  Regression Art?  Can that be a movement?  Although we are progressing?  All things here said, it's worth the discussion and bottom line, these objects are amazing in a physical space.  They literally transform a space into sculpture gardens incorporating fun, energy and aesthetic.  How cool!

When Joe first introduce the Burger Bunny through his well known Mutant Bunny Series, I knew that design had layers (no pun intended).  It was satyr, parody, clever, objectionable and embracing.  The image has great color contrast and is a narrative of a 1000 words.  What a perfect idea.  We had to blow it up.  So we did!  Into a 62" inflatable which bops if you punch it.  A sand weighted base keeps it in place.  This piece is an objet d'art.  All encompassing.  And it's only $99.00 at www.theloyalsubjects.com.  Only 300 Made!

We hope that you enjoy!

JOE LEDBETTER'S T-SHIRT EXTRAVAGANZA! AND WATER BOTTLE?

Piecing together a t-shirt line embiggens the same spirit, similar in approach, in creating probabilities and permutations with a set of unassigned numbers.  Which design, which shirt cut, which sizes, etc.?  Logarithmic.  Having good designs encourages the process.  When approaching a line we consider the most important aspects; Do we connect to the images?  Is this the shirt that I would wear?  Does this shirt feel good?  In the case of Joe Ledbetter, there are very few images that we don't connect with.  Joe has a rich character narrative in a fantastic world - a world generalizing, emphasizing and exaggerating human qualities focused in a playful anthropomorphic universe.

Joe's designs are perfect for this basic canvas.  

Our t-shirts are the outfitting bridge from the shelf, floor, wall and ceiling of your collection, in your living spacing.  We hope that you think so too.  TLS and Joe Ledbetter are proud to present the first of the Joe Ledbetter designs, available now on FAB.COM for $22.50 a shirt, both Men's and Women's.  As an added bonus, we have included a reusable aluminum water bottle (for you eco conscious heroes) for only $16.00.  The sales ends Sunday so happy shopping and thanks for the support!

TENDER GREENS x THE LOYAL SUBJECTS x JEREMYVILLE

Back to basics.  In everything.  There's an idea that pairing down all visceral human experiences to a positive inertia develops intellectual and spiritual growth.  A sort of deconstructionist theory - where every idea, notion and action is broken down into the purity of the "moment", and either enjoyed, consumed or displayed for the betterment of that moment.  In hopes of building steps to a better and enlightened future - (all the while) conceding to rules of conscious conservation.  There seems to be hints of action towards these moments and certainly men and women giving examples, leading the way.  Understanding and exploring the "human condition" as it relates to our ideas, our place in the universe and our future existence and this plays out indefinitely through art, food, culture, and so on.

The Loyal Subjects recently had the opportunity to work with a conscious and forward thinking company - a restaurant group named Tender Greens.  Tender Greens restaurants in Cliff's Notes: Tender Greens provides a full sensory experience - taste, feel, smell, hear, see.   Most importantly, Tender Greens provides a quality dining experience - delivering  fine dining eats in a relatable, social environment.  Relatable in price as well.  What uptight establishments deliver in the $20 and $30 range, Tender Greens is delivering in the $10-$12 range.  

Conscious, moving away from "widget" like distributors and suppliers, Tender Greens core philosophy surrounds the "Farm to Fork" ideal - fresh goods pulled from the ground in the morning and arrive on your plate that afternoon.

They are a great company with an excellent product.  TLS was contacted by Tender Greens (Heidi Wahl - Marketing and Events planner) to possibly collaborate; "installing art that reaches and speaks to their core and casual customer".  We, knowing and working with all sorts of brilliant artists, knew exactly who to go to for this job.  We contacted Jeremy from Jeremyville - Jeremyville has a rich narrative with clever associations and a "glass-half-full" motif.  He's perfect for the job.  And he was!  Jeremyville knocked it out of the park.  Here are a few pics from my iPhone of some of the brilliant art that is hanging on the walls at Tender Greens.  We were happy to work hand-in-hand with some great people and it looks like we had some great results.  Please visit them on Second Ave. in Santa Monica (next to the Promenade), as well as their many other locations.  *Sorry for the blurry pics.  I will definitely swap them out for some better ones at a later date*.

 

GARY BASEMAN'S BUCKINGHAM WARRIOR

The phrase "Art Toy" is interesting.  I remembered when it was coined.  It was Jim Crawford, Co-Founder of StrangeCo who first brought the term to life.  He did it because he was having a difficult time generalizing what we do.  It's art but it isn't so exclusive or inclusive.  It's a toy but it isn't really played with (to an extent) and it's less broad in notion.  So, he came up with a term that could describe what we do in pure dumb simplicity that is dually genius.  Art Toy.  And there it was.  It was a perfect term describing StrangeCo's product line since much or all of it derived from 2D art - be it paintings, fine art or pop art in much the "indie" realm - relatively what is considered "non-licensed" to those accustomed to stocking shelves with large evergreen brands like Star Wars, etc.  We all adopted that term - believing, what we do is a combination of art, design and product.  Specifically, product derived from art springing from similar wells - painters, fine artists, pop artists, etc. - both, in a scholastic, meaningful sense and a playful, less emphatic and didactic sense.  Cut to the chase.  Gary Baseman's Buckingham Warrior is a perfect example of 'Art Toy' in scope. The project is a non deliberate gesture in familiarity - picking up with The Loyal Subjects where the brilliant Critterbox left off.  If you don't remember Critterbox, you should.  They were brilliant in their approach.  The pieces were big, beautiful and had depth.  The Buckingham Warrior certainly has these inherent traits.

The Buckingham Warrior in Cliff's Notes:

The Buckingham Warrior is a deer named Buckingham.  An unusual deer.  He has three legs.   This three legged deer lives in the Wolyner Forest.  He is a living organism in symbiosis with the greater and vastly expansive mother to all...Nature.  Life is ideal.  Until the idyllic inertia was disrupted by a malevolent and greedy man.  This man (the Land Baron) saw the forest as a rich resource ripe for exploitation.  He and his henchmen marched into this otherwise peaceful domain and without conscious or compassion, started to destroy the forest.  Buckingham refused to submit to this painful reality.  He stood his ground and fought back.  In his struggle, Buckingham was decapitated by the evildoers.  In an act of other-wordly defiance, the deer grew several heads back, replacing the decapitated head.  Buckingham was unmovable in his righteous stand. 

The story itself is anecdotal, a fable in feel but the sentiment is rich in metaphor.  The story was inspired by Gary's own father who was a Holocaust Survivor.  The Buckingham Warrior embodies the spirit emboldened by strong value sets; Freedom, Respect, Dignity, Fairness, Bravery - and to a larger scope, including the delicacy of our own ecology.   Buckingham is a hero for the ages.

The first edition is Buckingham as the the deer living peacefully in the Wolyner Forest.  The figure boasts several points of articulation, accessories and the rich color palette that is signature to Gary Baseman.  The figure is packaged in a closed 4C box with a satin finish.  A gorgeous piece. 

The Buckingham Warrior will be available Wed, Feb 22nd 2012 at NOON PST on www.theloyalsubjects.com and select retailers for $115.00USD.  Edition - 400.

VALENTINE'S DAY LOVE!

Valentine's Day - a day to show those who you intimately care for, just how much you care.  So goes the tradition.  I haven't read up on the entire history.  My assumption is Valentine's Day is a positive emotion.  Not just another gift giving day, but a day where the gifts that you give carry weight.  Gifts that are true expressions - thoughtful, fun, emotionally connecting, romantic and so on. 

I have a few gifts up my sleeve.  I'm also making available a few gifts for those budget conscious, star crossed lovers.  Serious, our Valentine's Day Love Fest in dollar amounts is less than a dozen roses and more than a helium balloon.  Both gifts include stories and DNA that all sprang from True Love.  Magnus and Friday - A true love story.  I know, I was there when it happened.  To make things even more bizarre, the real Magnus and Friday love story happened in Rome.  After Joe created the story (on a walk around the Circo Massimo - the track Ben Hur made famous), we walked into a Basilica and low and behold, this exact Basilica had St. Valentine's skull (relic).  Unbelievable.  I'm not making this up.  It's as true as the day is long.  So, Magnus and Friday are truly dipped in St. Valentine's tender magic - literally! 

Alex Pardee's Walrus Rider is a true love story too.  It's about a stud of a young man who had the best legs in town.  The girls fell ga ga over this lad's lengthy stems.  One night, while this young man was sleeping, some beast came in and stole his legs.  Can you imagine the nerve of some people?  Well, the little dude was pissed.  He lassoed a Walrus and went looking for vengeance.  All because of love.  Love for his legs and the attention he received from the Betties.  

So, this Valentine's Day - ask yourself - are you a stud?  Are you the perfect girlfriend?  You should answer, YES!  I am!  And by committing to this affirmation, it only makes sense for you to get on over to TheLoyalSubjects.com and pick yourself up a $50.00 Walrus Rider which includes a 8" x 10" signed print from Mr. Pardee himself and either version of the Magnus and Friday sets for $40.00 each!  Serious, does it get any better? 

Happy Valentine's Day!

KID DRAGON CONTEST!

Interaction is what it's all about, right?  Well, I want YOU to interact with us!  So here's the pitch:  All of you crazy photographer/shutterbugs out there - I want you to use your artful eye.  By doing so, as long as you follow the easy steps which I'm about to explain, one of you will receive a generous prize from TLS.  What is the prize?  Why, it's Joe Ledbetter's Pico and Wilshire and Buff Monster's Destroyer!  A prize worth $245.00!

What do you need to do?  Easy!  Walk into the Kid Robot LA store and take a picture (or pictures) of the Kid Dragon - it's 5' tall, long, crazy looking - can't miss it!

  Then:

1. Go to a computer
2. Like The Loyal Subjects on Facebook - www.facebook.com/TheLoyalSubjectsCo
3. Post your artful pictures on our Wall
4. We will randomly select a winner for the Grand Prize
5. Be Stoked!

How easy is this?  As easy as burning toast!

BURGER BUNNY MANIA! IN MANILA!

Here's to a posthumous post.  It's not as though I intended to post news past it's newsworthy, "in the moment" date.  I suppose any TLS news is relevant to me - even after the fact.  However, one not to give excuses (I learned well from my parents), I'll have to make an exception.  What's the excuse?  Jet Lag!  While we were in Manila, I was trying to keep everyone up via Facebook and Twitter and never had the time to sit down and blog.  Mainly, because we were running around like crazy people and every chance Big Boy and his crew got, they were shuffling us off to eat and shop.  I must have gained 5lbs.  Serious.  I gained five pounds.  This weekend is for the gym, and of course, the Super Bowl.  Ironic.  Whatever I do at the gym tomorrow and Saturday will be reversed come Super Bowl.  Ok, enough side tracking.

Here's a play by play on the event.  As most of you know, it took place on January 22nd at Secret Fresh in Manila, PI.   What is Secret Fresh?  Secret Fresh is, well...it's Fresh!  Fresh - like in a "B Boy" way.  It's a killer spot, ran by great people.  It's a store that is part of a larger complex called the RONAC ART CENTER.  Cool stores, restaurants and a full  Pro Regulation basketball court.  After pounding myself with unhealthy food, I would sneak off and shoot a few hoops.  Big Boy caught up with me and while I was shooting - he bet me $1MM, payable to me, if I made a half court shot.  I made it on the first try.  No kidding.  Still waiting for the check.  Tic Toc Tic Toc.  Hmm.  This was my David Choe Facebook stock moment but only $199MM less.  Trying not to lose sleep over it.  =)

So, back to Joe and the Burger Bunny release.  Wow!  Amazing event!  Great turnout, great eats, great people!  The Bunny sold out before the event and Joe spent a generous amount of time signing, sketching, chatting it up - basically, being an all around awesome dude and the Secret Fresh attendees were definitely happy to see him.  

What's next?  Kid Robot color way Bunny (so I've been told) and maybe a Frozen one...

You'll have to stay tuned!  If you have seen, felt or obtained the Burger Bunny - it's insane!  Really.  A wonderful piece of art that will blow your socks off!  I think there are a few socks that have been blown off already.

WORKING ON 2012

It's a new year.  We have over a dozen projects in the cooker right now.  Here's a quick little list:  Gary Baseman, Craola, Hasbro, FriendsWithYou, Joe Ledbetter and more!  It's been great organizing the year with our factory team in China.  Our partners are getting ready for the New Year - Year of the Dragon - I decided to pop in before everyone went on break to organize and smooth out the details.  First up - Joe Ledbetter - Burger Bunny Wood 10" collectible (expect color ways *hint hint*).  Next, Joe Ledbetter Bop Bag inflatable - Looks a lot like a 60" tall Burger which you can punch feverishly at pesky calories.  Also, Sam Flores 5' tall Kid Dragon (would it look good in gold?) - you'll find out!  Gary Baseman - the Buckingham Warrior - Wow!  This piece is epic.  10" tall of Baseman brilliance and coming this April (stay tuned for pics).  Next for this first quarter - remember Joe Ledbetter's Fire Cat?  Thought about ever owning a 50" tall one in fiberglass?  You'll find out this April/May.

We're in the airport now, leaving for Manila, Philippines where we'll join Joe and Big Boy from Secret Fresh.  I've been told the Burger Bunny had sold out days ago and the fans in Manila are going nuts awaiting Joe's arrival.  It feels good to be working with our team and retail partners, even though we're so far away from home, nonetheless, we still feel at home.  2012 is stacking up to be a great year and what greater way to kick it off than a 50 piece 10" tall Wood Bunny release starring Joe Ledbetter.  I'm happy to be here.  I'm happy for the experiences.  For the relationships.  For the opportunities.  Life is amazing.  Carpe Diem.

GRAY KID DRAGON EDITION IS HERE!

I got to be honest - When the delivery truck showed up with the shipment, it was like Christmas Morning.  David and myself unloaded the shipment, cracked open a few boxes and I swore, I saw lights from heaven shoot out of those boxes.  Not suggesting any religious under, over or even middle tones but the unveiling of the Large Format Kid Dragon was somewhat a moving experience.  We had labored over the production of these beautiful replicas for months, obsessing over each detail.  The Kid Dragon was first featured as a figurative painting from Sam Flores.  We wanted to retain that ethereal, melancholic and painterly aesthetic that is Sam Flores.  I believe we achieved it.  It's as if the two dimensional image covered in its harmonious layers of paint jumped from the canvas and into a three dimensional reality.  You need to see it to believe it.  And you can, by going to the Kid Robot Store in LA.  The Kid Dragon is featured right in the center on an equally lucid, under lit incandescent, triptych platform.  It's truly a beautiful sight.  Take one home.  Inquire with Kid Robot about availability and enjoy the physical representation floating quietly and lucid through the walls and floors of your living space.  Certificates of Authenticity designed and signed by Sam Flores accompany the piece.