Monday, December 31, 2012


I'm travelling about 100 mph on a high speed train through the Northern part of France.  Reflecting on this year and dreaming about the possibilities that wait ahead in 2013.  I love this modern age in times like these.  When I was 15, I couldn't imagine the connections I would make by 38.  It's amazing.  This planet is amazing.  Being connected.

Reflections - 2012 was a big year for The Loyal Subjects.  A big year for growth, personally and business wise.  We began looking at our business in a different light.  Organization, connecting, image, vision, growth, expansion - all items we are defining.  2013 will be the beneficiary of our planning from the latter half of this year.  I finally get to accent the great properties and identities that captured my imagination; Transformers, G.I. JOE and Mr. Potato Head.  Each of these magical properties define certain periods of my life.  They are DNA, endemic, a very integral part of my creative development.  I am extremely excited about building out our brand with these fantastic characters and worlds.  

We produced a mountain of releases in 2012 - Large scale Sam Flores' Kid Dragon, Gary Baseman's Buckingham Warriors, Joe Ledbetter's Burger Bunnies, Mr. Bunny, our apparel line, Transformers, G.I. JOE, Laurie Lipton prints, Skate Decks, TLS x Coachella merchandise, art for Tender Greens restaurants, Inflatables and vuvuzelas for Diplo and Major Lazer!  Somehow I feel that we're just scratching the surface.  We travelled to the Philippines, Hong Kong and New York for special TLS events, releases and signings.  We had Sold Out releases at Designer Con.  Again, we're barely scratching the surface, that's what makes the prospects of 2013 so exciting.

What we learned in 2012 we will apply in 2013 - better customer service, a new website, more product, continuation of our high quality, limited edition collectibles, better shipping prices and increasing our brand profile so those who believe in us and those who support us can be proud to wear, follow, collect the TLS brand.  We promise to increase your experience and hopefully we can capture your imagination.

Here's to the triumphs of 2012 and here's to the growth, education and continued pursuit of being better for 2013 and beyond.  Carpe Diem.

A special thank you goes out to Joe Ledbetter, Gary Baseman, Sam Flores, Alex Pardee, Tara McPherson, Laurie Lipton, FriendsWithYou, Les Schettkoe, Sket-One, 123 Klan, Jon Burgerman, Jeremyville, Greg "Craola" Simkins, Erik Oberholtzer and the Tender Greens Family, Han Cholo, Truant Media, The Service Company, Royal Interactive, Guy Logan, Diplo, Mad Decent, Teamwrk Management, Melissa Fox,  Bruce Gedminas, Jim Crawford, Brandee Leonard, Jonathan Bird, Hasbro, Elizabeth Miller, Nancy Braga, Sharon Swanson, Susan Romero, Michael Verecchia, Secret Fresh, Big Boy Cheng, Yoyamart, Stephen and Gena Gerbier, Minty Fresh, Joel and Isabelle, Giorgia Ledbetter, Colette, Jed Carter, Tony Thaxton, Merch Graphics, Emam Abed, and all of our vendors, retailers, customers, supporters, followers and family!  It takes a Village.  We are thankful.

If I don't see you in Amsterdam on the 5th then I will see you soon!  For now, it's back to the French countryside.  Amazing if you think about the footsteps that have covered this land.  Unreal.  

Happy New Year.  Health, Wealth and Happiness to all of you!

Monday, December 17, 2012

Tuesday, December 4, 2012

FREE Christmas T-Shirts!

What's more Awesome than Awesome?   Not much.  It's hard to trump Awesome.  BUT, there's a close second.  It's Awesome's nephew and he goes by the name of FREE.  Free, since carrying the same DNA, is next to Awesome.  Genetic rules say so.  Now that you've had a crash course in genealogy that wasn't ripped from, I say you're about ready to get your FREE on!

"How" do you ask?  Easy.  Make a purchase for $50.00 and get a FREE, AWESOME CHRISTMAS TEE!  It's so awesome that my Caps Lock button just broke writing that!

You can also buy the Christmas T-shirts for $25.00 if nothing else is striking your fancy.  I find that hard to believe though - we sell Transformers, G.I. Joe, Joe Ledbetter and Gary Baseman products on our webstore.  These are all much needed and highly collectible items coveted by just about everyone who is anyone and whom has a collection of anything of some importance.  That's right.  The gauntlet has been dropped.  Put away your "Meh" and "Eh" (too whiny and negative) and head face first into Awesome's bossom.  Go for it!

  1. Make purchase
  2. Get free t-shirt
  3. Email for size, color and design preference.
  4. Tees are Unisex
  5. Be Happy because we do Christmas right!

Friday, November 23, 2012


I remember my first G.I. JOE experience.  I was in grade school.  We went to a little Catholic Elementary school down in Laguna Beach, CA.  It's still there.  St. Catherine's, St. Nicholas.  Sometimes my father would come pick us up after school.  When he would, chances were he was swinging us by this store which had $.15 Ice Cream.  We would anticipate it.  It was heaven.  A ritual which helped to define great memories during that period of time in our little lives. 

In the store there was a pegged rack that spun like a Lazy Susan.  A pegged carousel.  The pegged carousel was usually home to the multiverse that was Star Wars.  This too was heaven.  One day the Star Wars figures were no longer there.  There were these new figures,  G.I. JOE.  I grabbed one.  MAJOR BLUDD.  My father agreed to buy it for me.  I went home, took that figure straight to the microuniverse that was our backyard and created the fabric which would later define that imagination emporium, eventually becoming the battle ground for a very real G.I. JOE vs. COBRA conflict.  I was obsessed.   I wanted every character, every vehicle, every weapon.  I loved this universe.

Can you imagine 30 years later getting the keys to this car?  Being able to build out our G.I. JOE universe?  This is unreal.  A dream come true.  Truly a mindblowing experience to have the rights to flip through the entire character catalogue  developing our ideas of how we aim to compliment this epic world, this epic brand.  And here we are.  A year in the making.  

Finally, we present to you - THE LOYAL SUBJECTS x G.I. JOE.  Available now for preorder on .

Designed by Les Schettkoe.  

We wanted to create an accessible and highly collectible version of this brilliant universe, with the fingerprints and accents of the vinyl community.  What better way to bring this whole puzzle home than a 3" Blindbox mini series!  Keep you guessing but chances are, the figure you pick will have it's own place on that coveted mantle footprint which houses the best of your collection.  Keep building your character catalog until you get the whole SERIES 1 COLLECTION!  There are chase figures too.  Three of them!  Chase 1 - 1/24.  Chase 2 - 1/48.  Chase 3 - 1/120.  The chase figures are K I L L E R.  The boys (and future girls *cough* - leak?) will come in a 16 count display.  Buy the display too, all 16 pieces!  We're offering this as well on

So who are the characters?  DUKE, SNAKE EYES, STORM SHADOW, COBRA COMMANDER,  ZARTAN, DESTRO, GUNG-HO and SNOW JOB.  Each character comes with their signature weapon(s) and accessories.  Get this - the characters have those old school pegged holes on the bottoms of the feet and in the back.  What for?  Interchangeable back packs and equipment!  ZARTAN even comes with another FACE.  
R A D ! ! !  It's all in the details =)

So, are you guys in?  Are you joining sides?  Let's get busy!  YO JOE!  Because "Knowing is half the battle".



Following up on the madness of a 24 hour Bunny love fest!  That was cool, right?  I'm fairly certain everyone was able to grab what they wanted.  If not from our site, from the host of amazing and awesome retailers who we love to call our polyamorous life partners.  We heard some very kind kudos being thrown out to the divine Rotofugi and My Plastic Heart.  It's great that the base  supports the pillars because without the pillars and without all of you, we're lost at sea.  We certainly feel challenged to create better pieces and we're definitely trying to evolve with all of your tastes.  Hopefully we all sail up stream together, in this case, to a Chaos Bunny paradise masterminded by Joe Ledbetter.  

Happy shopping, Happy Thanksgiving, Merry Christmas and let's turn this motha out!

Pssst.  One last thought or tid bit of insider info.  There's a Bunny who jumped ship.  Last we heard he sailed off over the great Atlantic to a very liberal European port town to have a little fun.  Keep it Fresh.  Keep it Minty.  We may have to follow the trail.  Might get lost ourselves =)  If we do, don't bother sending help.  We'll be swimming mightily towards greener pastures.


It's working.  Our beautiful, Koonsian Creatures are suddenly making appearances everywhere.  Aren't they perfect semi inert creatures?  I love them.  An inflatable life.  A joyful life.  A hopeful life.  Art in space and art that interacts.  

Monday, November 12, 2012


This Wednesday, Noon PST at 

Also, check with your favorite retailers for availability -
BAIT, Yoyamart, Rotofugi, Minty Fresh...and more...

Ships before Christmas.

Friday, November 9, 2012


Wow, did that just happen?  Did Elvis really leave the building?  Did we start the morning with almost 100 Lava Bunnies and end up with a bunch of empty boxes, some crusty donuts, a lot of hand shakes and a bunch of smiling faces?  I think so.  I'm pretty sure that just happened.  Nice.  That feels good.  

Conventions are crazy, even the ones in your own backyard.  We're in Atwater Village and Designer Con is in Pasadena.  Maybe a 15 minute drive from our HQ.  Closeness to proximity doesn't matter, it's still chaos.  We're ripping apart the warehouse, bubble wrapping our fixtures, getting our samples ready, making sure our loyal customers are being communicated to, packing up 17' long trucks - it's a massive effort for just a 9 hour show.  And it's only 1 day.  And it's fun!  This is just the tip of the iceberg.  We have Toy Fair coming in February.  A secret release this January in Amsterdam.  Another secret release this coming March in Beijing.  Comic Con in San Diego!  It's nuts!!  And it's all Joe Ledbetter related!  More Nuts!  Side Note - You can never use enough emphatics.  Really, the good ole exclamation mark is king.  Simple, yet effective.  People are intuitive.  Intuition created the exclamation mark.  A perfect union of design and expression.

Enough of the side track crazy train.  Let's talk about Designer Con!  Everyone happy?  I know, not everyone but we will make it our mission for you to be stoked!  It's my goal to make sure that whoever lost out on this round will be included in the next.  We are democratic, we are loyal, you are our subjects and we are yours.  We're one in the same and we know it's you guys who make us tick.  It's you guys who prop us up and believe-you-me, we are grateful to our very core.  We are never lost on that point.  We were excited to meet our friends, familiar faces and new faces, all celebrating the return of Lava Bunny, Joe's first intro into the art toy scene way back, several years ago.  It's great that The Loyal Subjects were able to produce a very identifiable and unique design, one which has resonated with a really great core group.  Even greater, it's amazing the great group of collectors who have connected with Joe Ledbetter through the years. It truly is fantastic and everyone feels blessed to have the support from all of you.  Art with an impact.  Can't get any better, can you? 

Congratulations to all of you who were able to score one, meet Joe and have Joe sign your prized Bunny.  Congratulations to Joe Ledbetter for being fierce, dynamic and truly an all around great guy!  And for kicking so much butt last Saturday!  Let's keep the momentum going.  Word on the street is, there's another Bunny going up on the market.  Something about a leak Monday?  Perhaps it'll be on sale at on Wed?  So I've heard.  Keep them ears and peepers peeled.  we got your back!


Tuesday, October 16, 2012


Stay tuned...Nov 3rd.  Pasadena.


Mega is a misused term.  Mega this, Mega that.  Mega Savings.  Mega Cola.  Mega Mart.  Enough of Mega already.  Until, Mega is used properly, intuitively, sparing, for the exact moment where the letters M E G A actually mean something when pronounced.  It's as if you're almost afraid to say it.  Just a whisper will do.  With the right intent, Mega conjures Mega.  What is Mega?  Mega is the calm before the storm.  It's the quiet rolling rumble of the earth and dirt beneath your feet.  It's the water rippling, echoing across the surface.  And it grows.  And grows. And grows.  Until you are confronted with MEGA.  You become paralyzed.  Swallowed by Mega's Meganess.  It's too late.  You're a goner.  

M E G A   F I R E C A T!

This is Mega.  Standing 4' tall nearly 6' across (with the flame).  This Mega beast is more than a beast.  This is a mega piece of art. Produced by The Loyal Subjects and created by Joe Ledbetter.  The Fire Cat is one of Joe's prized and cherished characters.  Now, it's a formidable art sculpture and very rare.  The Mega Fire Cat will be releasing into the throws of panic'ed earth in less than 30 days.  There are several color ways; Red (Ed of 7), Ice (Ed of 4), Mono (Ed of 5) and Lava (Ed of 3).  That's right.  Just 19 MEGA Fire Cats.  If you're lucky enough to get your hands on one, you too will finally know the meaning of MEGA!

Available through, and - happy hunting =).

PS  If you strike out, we have only 1 left.  Coax it out of our hands if you dare.


Do you like signed things?  I do.  How about from a famous artist who has three Emmys in their possession   Well, that sounds interesting.  How about if this artist is Gary Baseman and things bearing his signature historically go up in value?  I think that's a yes.  Also, his paintings sell anywhere between $7.5k - $35k.  I think that's a double yes.

The Loyal Subjects loves to give the gifts that keep on giving.  In this case;  Gary Baseman's Kostopol Warrior.  Signed!  Some with original art/doodles!  This is huge.  This is worth buying.  This is taking a piece of pop art home with you permanently.  What a deal!  So I bet you're asking yourself, "well, how do I get this?"  Easy.  Buy a Kostopol Warrior on and you'll probably be lucky enough to be one of the few people who gets an actual signed Kostopol Warrior.  I wish I had one =.(

Even though I own the company, I'm sure I'll have to wait just like everyone else to see if I can score a signed Gary Baseman piece.  Please FATES, look upon my meek existence mercifully and bless me with good fortune!  I think I'm trying to apply the "Secret".  I just asked the Universe for one.

How about you?  Will you ask the Universe for one?  If you do, the Universe will say in a large omnipresent voice "GO TO AND PURCHASE A KOSTOPOL WARRIOR.  GIVE YOURSELF A CHANCE TO SUCCEED AND YOU'LL MAKE NEW FRIENDS."  I love that omnipresent voice.  It's so powerful.

Good luck!

Tuesday, September 25, 2012


TRANSFORMERS - "jeek juke blop o beep"

Onomonopia.  Words that literalize sounds.  TRANSFORMERS was a lot of that for me.  And I'm sure for you too.  That little consecutive series of noises which spelled out the mechanism for these alien life forms as they unveiled themselves to each other.  We spent countless hours on the playground mimicking that noise.  Didn't matter what we were doing.  Could have been surfing, playing basketball, baseball, skating.  Whatever.  All of it.  We applied the "jeek juke blop o beep" to almost every activity from 10 years and on.  I still hear it.  I secretly still do it.  I loved TRANSFORMERS as a kid.  I mean, LOVE!

I remember Sears being the TRANSFORMERS outlet.  One of them.  Whenever I walked into Sears with my father or mother, I went straight to that section.  It was sensory overload.  The same feeling that I got when I went into a baseball card shop.  Everything smelled, looked, tasted and sounded like dessert.  Frosty, sweet, decadent, heavenly, beautiful.  Too many adjectives.  An overwhelming feeling of positive possibility wrapped in boyhood appetites.  If my father caved and bought me a TRANSFORMERS figure, it's as if everything good in the world had been condensed into this object which I could hold.  I remember the red packaging for the Autobots.  The Purple for the Decepticons.  Eventually the lime green for some of the new Decepticon characters.  I was attracted to purple.  I found myself collecting more Decepticons.  Not because of affiliation, just because of the color.  The window box and those figures tucked snug inside.  Wow.  That was love.

I had STARSCREAM, SOUNDWAVE, SHOCKWAVE, TRAILBLAZER, JAZZ, RATCHET, OPTIMUS PRIME...oh man.  I loved MEGATRON.  He was a gun.  He was so cool.  If you had OPTIMUS PRIME you might as well owned a Pete Rose Rookie card.  Caste systems developed based off one's TRANSFORMERS collection.  This was serious business.

I can remember the die caste parts.  I loved the shape of the faces.  The uniquely expressionless faces.  They were perfect.  Like greek statues.  Expressionless but powerful with all the ideal, chiseled neo classical profiles.  They even had Roman noses.  Like they were Gods of some sort.  And then the Transforming - oh man, that was mind blowing.  I loved JAZZ,  I love those car doors that swung open and how the legs locked into place with the fold down die cast feet.  He was perfect.  A long time friend of our family came over to our house one night.  Consequently I was playing with the TRANSFORMERS figures.  He had asked to see the toy.  It was JAZZ.  He took it.  He was an adult, he didn't understand the nuances.  The imagination was essential.  Some adults lose that part.  They try to intellectualize what is purely creative.  You can't do that.  He looked at JAZZ, tried to force parts into parts.  He broke JAZZ.  I was bummed.  He did not "have the touch".

I can write about this for hours.  TRANSFORMERS and myself have connected memories.  They always will.

Now, I make TRANSFORMERS collectibles and other items.  Can you imagine?  It's like being the Third Base Coach for the Dodgers.  WTH!  Amazing.  I wish I had these tees when I was a kid.  I would wear them.  Not just because I made them but because I would wear them.  We make what we like.  I love all of our creations.  The TRANSFORMERS is like turning TLS into Wonka Chocolate.  Absolutely mind blowing.  I am the first to wear these tees (pic below).  I love them.

T-Shirts are available now @ for $25.00.  Shipping inside US is FREE!  Character designs by the ever so talented Les Schettkoe.  Sweet!  It's exciting to see your dreams come true, even more exciting that I have great people who are participating in this adventure with me.  Thank you Hasbro and thank you, all the TLS customers, for making this a reality.

"Autobots, Roll out!"

Wednesday, September 12, 2012


There's something to be said about art meeting appetite.  I believe this to be true for this particular project.  The whole twisted idea converging several points of cognoscente imagery, creating an interpretive narrative, all the while maintaining this unique delectably appetizing and fascinating art d'object.  Be it deliberate, serendipity or just a beautiful coincidence, we believe Joe was able to touch on real key chords of human pathos on this bad boy.

I personally would love to eat the screen every time I see this image.  It's amazing how powerful those Pavlovian concepts are.  Joe was able to combine a perfect color pallet to sync beautifully with this unique concoction.  Yum!

All these superlatives and adjective driven jargon aside, this one is a bute and we only made 25!  Available for $500, standing 13" tall with interchangeable layers and packaged in a beautiful wood box, with a foam bedding and a silk screened top.  It doesn't get much better.  I'm thinking these guys will move faster than glazed donuts at Krispy Kreme in store give-away.  I hope that many of you can complete your collections now!  Enjoy =)

Available - Thursday, Sept 13th at NOON PDT @

Monday, July 23, 2012

The event recaps always take a second to recollect and document.  Trust us, it isn't a procrastination vice.  It seems that way since we're always a week or two post event before we're able to collect our thoughts and the pictures we want to share.

The Loyal Subjects had the opportunity a little more than a week ago to co-host a signing with the very generous brand, Bait.   We are certainly grateful for Bait's hospitality and the amazing job the Bait crew did organizing Gary Baseman's first Buckingham Warrior signing (the Kostopol Warrior).  I would personally like to thank Kevin Cao for bringing this together.

The Buckingham Warrior is a deeply personal project for Gary Baseman, and, we at The Loyal Subjects back his passion 100%.  The signing was fantastic.  There were fans from around the world and everyone who participated was satisfied - expectation met!  Below is an interview Gary gave to CNN reporter Chris Marrow.   Gary gives an intimate view inside a deeply personal experience. 

The Kostopol Warrior is $120.00 and available at (only 250 made).


Wednesday, July 11, 2012


Hello hungry, happy, hurried Comic Con folk!  It's that time of year again.  Get to looting the bountiful booty that comes funneling into the hallowed halls of the San Diego Convention Center - ripe with desire and intent to make some fans, followers and counter culture goers bonkers for these delicious offerings!

We know that you have your weekend mapped out.  We know that you have your cash counted for - more thorough than Wall Street Mavericks or Downtown Dans.  In this one prolific week(end), stimulus is afoot.  And, we thank you!  So we're giving you, the fans, something equally and boastfully rewarding.  What's that?  That's right!  Gary f'in Baseman!  We say it emphatically like that, with zeal, purpose and intent because Gary doesn't make it to San Diego all the time.  This is a once in three year cycle.  So, for one of our industries most influential and creative guiding lights to come available, I think we should all jump in line and wait to purchase, poach, or bask in some Baseman magic.

Gary will be signing the Kostopol Warrior - the 2nd Edition in the Buckingham Warrior Series.  This is Baseman's first public appearance with the BW.  This is a big deal.  If you've read up on the genesis of the Buckingham Warrior, it's laced with endemic Baseman DNA and is a representation of his past, present and future.  A reminder to those that in the face of tyranny, Virtue will stand, fight and eventually win.  Beside the historical relevance, The Kostopol Warrior is beautiful!  Dry brush deco, as if Gary painted these himself, adorns the figure.  The figure itself is 12" tall to the antler tips.  The box is a puzzle.  If you buy two, you can complete the Gary Baseman Buckingham Warrior painting that dresses the outside box.  Only $120.00 and an edition of 250.  Stop by the BAIT Booth, #4429, this Friday July 13th at 2p to grab this special collectible.  

See you there!


Wow.  Time flies.  I swear it was June 28th two days ago.  It came and went.  So did my birthday.  Stop the train for a second so we can catch our breath...Please.  Ugg.

June 28th - A magnificent, irruguous New York summer day (and night).   Heavy on the heat, heavy on the perspiration.  We were fortunate to escape to the loose partying, stimulate atmosphere of the ever so cool, hip and chic grasps of the Meat Packing District's Yoyamart.  Libations o' many.  Prosecco flowed like infinite vases dripping from processions dedicated to the bacchanal.  Guys, girls, kids, parents, hipsters, fans, Frenchmen, Irishmen, Jamaicans, Philippinas, Englishmen and the like kicked up their heels, batted down a few menacing 5 foot tall inflatable Burger Bunnies and let loose in celebration.  The occasion?  Why, Joe Ledbetter of course!  Making a rare New York appearance.

It was a party.  A signing.  A good time.  Had by all.  Dig?!

Beyond booze, laughter, music and friends, Yoyamart displayed a fanciful cornucopia of very in demand Joe Ledbetter merchandise.  Namely, the Burger Bunny inflatable (sand weighted base and 7 lbs!), a selection of limited edition Joe Ledbetter shirts (available at Yoyamart - go get em!) - including Fire-Cat-Zilla, Ringo Bear, Batman and Burger Bunny tees for kids, men and women!   Other limited edition TLS x Joe Ledbetter product was made available.  Rumor has it, Yoyamart has an exclusive edition of 50 print.  Wha?  Woot!  We even saw a single sighting of the original Secret Fresh Exclusive Burger Bunny from TLS!  It went faster than those dodging the magnificently fantastic surging heat waves.  Yoyamart has a rich selection of Joe Ledbetter and TLS products.  You should stop in.  Word on the street is, Yoyamart is a celebrity hotspot for a few well known silver screen shoppers and day trippers.  Maybe you'll run into someone you know?

A sincere HUGE thank you to the wonderful owners of Yoyamart and their generous and patient staff.  We love you!

Friday, June 22, 2012


For real?  Are you asking yourself if you just read what you think you just read?  Well, let me tell you - you did.  That's right, TACO TIME TEES!  Basically face melting and mind blowing all at the same time.  Everyone loves tacos!  Even better, advertise that you love tacos!

Tacos are better than any snack - crackers, cookies, fruit (well, maybe not fruit) - it's the tidiest, tastiest, snack-happiest snack in the whole wide world (the planet is really wide). 

Put down your veggie wrap and snap into the Taco Time movement.  Be one with the people.  Enjoy a taco!  Only $25.00 at  Guess what's the kicker?  Shipping is free.  Find that widget once you finalize your checkout and you're in.

People!  Make it happen!


We're coming to NYC!  The whole lot of us - The Loyal Subjects, Joe Ledbetter, Burger Bunny Inflatables, Exclusive Prints, Limited Edition Joe Ledbetter vinyl collectibles, Joe Ledbetter T-Shirts...wha??  Phewww!  That's a lot of stuff we're hauling across the country, but never fear - we have strong arms and a will to party - with our NYC friends!  How about that!

Let me tell you about Yoyamart - Yoyamart is owned by some of the most graceful, fashionable, exquisite and elegant proprietors West of Paris, France!  Not kidding - these guys are next level.  That's why we are proud to be affiliated with this brilliant, fashionable and tasty boutique!  We're bringing in the heavy artillery - Joe Ledbetter and a whole Joe-a-pallooza of awesome creations!   Joe will be on hand signing, greeting, chatting it up and hanging with his loyal patrons!  So, come on in and meet the man behind the creations!  T-Shirts, Burger Bunny Inflatables and Prints will all be limited so definitely jump in and grab them while you can!  Joe created an exclusive Edition of 50 print just for the party!  Saweeeeet!

See you there!  


NEW YORK, NY 10014
TEL: 212-242-5511


Friday, June 15, 2012


The Loyal Subjects is unique, in that we decide to work on projects (develop, produce and distribute) which come from single points of truth.  Be it excitement, outlandish, brilliant, feverish, elegant, powerful and sometimes didactic.  It's not as though other companies don't do that as well and that we are unique, standing on an island, but we're unique as personalities are unique.  The Loyal Subjects is not only a brand, it's a personality.  A heart pumping, evolving and curious being.  We are unique to our own finger print and part of that finger print is embracing our inherent truth - Doing what we like and what coincides with our values and principles.  With the intent of translating our passion, identity and message to the audience and hoping that they are as turned on as we are.

Gary Baseman's creative ingenuity aligns with our sensibilities.  Rich in character, injected with philosophy and aromatic with discovery.  The Kostopol Warrior is a perfect example.

Kostopol - A town in what was Poland, now the Ukraine.  During the Nazi occupation in WWII, Kostopol was ravaged and the good citizens perished in unthinkable circumstance(s).  Very few people survived and those that did were able to proudly carry forward their heritage and set permanent reminders to new generations; warning them of the evils of men and the heroic acts of virtue.  Gary Baseman's mother was a survivor from Kostopol, thus the Kostopol Warrior - celebrating those who proudly pushed back against tyranny and stood strong with righteous intent.  The Kostopol Warrior represents these virtues and strengths, even in the frozen coat of winter.  Truly, an allegoric hero, as well as a brilliant creation by Gary Baseman.

An edition of 250 and available at

Monday, June 4, 2012


A few months back, we (The Loyal Subjects) released a mind melting 34" x 24" print with extreme render(er), Laurie Lipton.  The print is called "Love Bite".  It's insane.  "Love Bite" is printed on an archival cotton rag paper and is an edition of 213.  We have a couple left.  You should buy one.  Laurie is going to be extremely famous.  The prints are rare.  Everything is pointing to you collecting one.  Stop oscillating over Facebook stock.  

Do what's right.  I did.  



The Loyal Subjects would like to personally thank Kidrobot and their superstar team of experts  for their efforts, support and diligence. 

Extra extra thanks and bountiful swells of gratitude also go out to Joe Ledbetter for creating/concocting this awesome, monstrous, masterpiece.

Pleasantries aside, the Friday night event at Kidrobot was awesome.  The Loyal faithfuls certainly were served up with heaping helpings of veggie delight, all in the form of a mutant Veggie Burger Bunny.  Imagine seeing one of these bouncing around on your front lawn.  Furreal!  That's frightening and surreal combined.  It's not a word so don't look it up.  Perhaps we'll get a mention in Urban Dictionary for this "good ole college try".

Kidrobot LA had 12 on hand and then "poof"!  Much like the bunny in the magicians hat - Gone!  Don't sweat it though, more are available through Kidrobot June 7th so keep your eyes peeled to their retail stores and online.  Happy hunting!  

PS  Vinylpulse Jack was on hand to record the night's activities.  Always give VP a looksie for the "on the ground" activities involving TLS.

Wednesday, May 23, 2012


Hey hungry folk!  Especially  those who are looking for some protein substitutes apart from our beloved animal kingdom - boy, do we have the right patty for you!  Introducing the 12" tall, stackable Veggie Burger Bunny!  Exclusive to Kidrobot and only 40 of these suckers grilled, boxed and made to order!  These delicious anthropomorphic yet animal friendly mutant hopping veggie burgers (does that sound right?) are definitely a must have for any J Led collector.  We say that about all J Led's releases, but seriously, right?!  They (Veggie Burger Bunnies) are made from wood, beautifully decorated and packaged in a nifty wood create with a sliding cover door.  Only $300.00!  I do say ONLY, because these are delicious works of art and where on earth can you get something so unique, so original and well crafted for $300.00?  Worth every penny.

Here are the details - The Loyal Subjects will be on hand with artist Joe Ledbetter at the Kidrobot LA store (KRLA for the NASDAQ fans) Friday, June 1st between 6-8p.  A certain allotment of Veggie Burger Bunnies will be made available for the event.  The rest can be purchased at the other Kidrobot retail locations on June 7th.  A democratized release! 

Also available will be a brilliant Joe Ledbetter x Kidrobot print (edition of 50) aptly titled 'NICE BUNS'.  And boy, how!

See you all next Friday, June 1st!  Let's enjoy a good ole fashion art cookout featuring your friends from The Loyal Subjects, Joe Ledbetter and Kidrobot!  Weeee Howdy!

Wednesday, May 2, 2012


On the eve, before the Buckingham Warrior ships out to our supporters, customers and retailers - I get to stand back and reflect about what a fun life we all have and how insignificant are our troubles that we choose to own? 

When I first started working on the Buckingham Warrior (a project that has been earned through mindfulness, labor, care and patience), I thought "Wow, what a great design!  This will definitely work!"  I was concentrating on the nature and spirit of manufacturing a collectible.  The design turned me on and I thought our customers would be excited to see this unique character come to life.  Fortunately, it seems they are.  However, it was a "B" to "C" concept; a great idea that fits right in with our brand identity, and complex enough to create conversation, ultimately landing in customer's hands.  It turns out the project, in spirit, is much more complex, much more layered and emboldened with a righteous spirit.

Gary Baseman is unique.  He has been a pioneer in our community, a feverish personality, a champion of our realm.  His fabric is art.  He also is woven to certain strands of great and significant circumstance.  Events which reshaped the lives of many, desperately wounded the world community and events so atrocious, they are deprived of any semblance of light.  Gary's parents are immigrants from Poland.  A country that was destroyed by Nazi Germany, preempting WWII.  Gary's father was a local fighter.  A man who took up arms, not part of any great or greater army but as a civilian fighting for respect and thwarting an evil injustice.

The Buckingham Warrior is the allegorical representation of his father.  Along with it, a mythology adhering to his father's legacy.  

Recently, Gary stopped in Rome.  He created a provocative mural in an area known as Q44 (The Quadraro in 1944) - an area where thousands of liberal minded civilians were rounded up by the Nazi and fascist soldiers - either killed or sent to camps.  Gary's powerful image of the Buckingham Warrior, a character infused with the spirit of righteous intent and protector of his fellow brothers and sisters, stands as both watchmen and reminder.

I'm proud to have contributed just a small bit to the memory of Gary's father and to those who suffered nameless.  I say this with pure humility and respect.  The Buckingham Warrior is a true and unveiled hero - even if just for all of our imaginations.

Tuesday, April 10, 2012


Spring is upon us.  I love Spring.  It's a prelude to Summer.  Summer is my favorite season.  I couldn't imagine a world without summer - the renewal of life, the radiant sunshine, pool parties, surf trips, beach days, long days, warm nights...  What fun.  What memories.

I think we (TLS) subconsciously make seasonal product.  I do.  It might not be deliberate but it sure seems that way.  Case in point - the Joe Ledbetter Water bottle - in time for Coachella, Spring, the renewal of activities, Beach days and your general all around hydration needs.  It's perfect!  And it's so cool.  Only $20.00 on and ready to ship now.  It's reusable, washable, aluminum - with a really cool screen printed graphic.  I want 10 for myself, unfortunately, I started a business to sell my wares, not hoard them.  Thus, I offer it with great humility and concern for your hydration needs, and, with an equally great conscious for your eco conservationist sensibilities.  Boom!

Next - Gary Baseman's wildly famous alter ego, TOBY.  We turned him into a very cool Jeff Koonsian like inflatable.  And he's huge.  T H I R T Y S I X I N C H E S T A L L.  I've been told that's big.  It is.  Be the coolest at the pool - what better pool condiment than a very cool, famous art object that floats?  And, it's 20% off from now to the end of Coachella on  Bad A$$.  

Let's all heed great concern for each other's cool points and health.  Get on the bus, we have some good gets on the way to your destination!